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Today at the Speakeasy, marketer Tobe Brockner reveals his secrets for helping small businesses look amazing online and acquire new customers. Brockner is the founder of V-Squared Creative, a Boise-based content marketing firm that creates and implements digital marketing strategies for small and midsize companies. The topics we discuss include:
- The DNA of an entrepreneur,
- “Cash is oxygen” and other lessons learned,
- How to deconstruct infomercials to teach yourself marketing,
- The wisdom of mastermind groups,
- Teaching kids to be capitalists,
- How Passport to Boise connects kids with local companies,
- V-Squared Creative gives value to mom-and-pop businesses,
- Refreshing “ugly” brands with digital, social, and content marketing,
- And much more!
Resources mentioned:
Mastermind Group Blueprint: How to Start, Run, and Profit from Mastermind Groups
Kid Capitalist: What Every Kid Should Know about Owning a Business