week’s worth of work. It doesn’t suck to be me!” – Chad Carroll, Million Dollar Listing Miami
this light. Unlike Dirty Jobs with Mike Rowe, which celebrates some of the hardest working men and women America, for doing the jobs most would never do, Million Dollar Listing paints the profession of real estate agent as a “lifestyle,” and celebrates the “stupidity” and “character flaws” of those in the profession.
On a recent episode of Million Dollar Listing Miami, one of the stars of the show, in the process of bitching about her client, revealed just how little she knows about getting her clients the best result. She said, “We all know the biggest issue, when a home doesn’t
sell, is price!”
value determines price.
what if the homeowner was a heavy cigarette smoker, and always smoked inside? Again,
is that property a true comparable? No! – definitely not. The smell of cigarette smoke or cat urine, in my experience, knocks at least $20,000 right off the top of the purchase price.
Chapter 5, and detailed in my Real Estate DiagnosisTM I outline the advantages of taking a
value-driven approach opposed to the inferior but more common price-driven
doesn’t just happen on the show, it’s pandemic throughout the industry. Agents
will look and focus on all the evidence they can find to convince the seller to
list the home at the lowest price possible.
This is something you see repeatedly on Million Dollar Listing, but it happens everywhere else, too. And if other agents choose to hate me because I expose this behavior, then so be it.
maximize the value of their home and we have the right market conditions, we do often sell a home in a weekend, but our goal is to maximize the sale price for our clients, not see how quickly we can sell it. There is a huge difference between these two missions.
properties continues to be a great experience. He has a great knowledge of the Real Estate Market and how to price and market homes. He does everything it takes to get a home sold. He communicates well and is very responsive. What I like best about Mike is when an offer comes in he is a very good negotiator to get the best final sale price. He is well organized and does great follow up with prospective buyers. He was able to sell our home quickly even though other high end homes weren’t selling.” I had success selling Ted’s properties because he was willing to try the recommendations I made and was very much my partner in helping him maximize the sale of his home and other properties.
The secret is, the real profit is made in the preparation phase of your home sale, before it ever hits the market.
Properly presenting your home as an Asset that a buyer would be willing to pay top dollar for is not easy. I’ve had some sellers spend months getting their house up to our recommendations presented by my team, because I knew that is
what would be necessary, to hit the sales price that the client had stated.
time to get the interior of the home ready to sell.
There you can request a FREE copy of my new book. Expect delivery in 1-3 business days via USPS Priority Mail.
Mike Turner is the author of ‘The Value-Driven Approach: A practical guide to protect yourself from real estate greed & bank an extra $30,000 by thinking like the great Warren Buffett.’ Host of the Boise Real Estate Radio Show, and Boise Advice Givers Podcast. Founder and owner of Front Street Brokers – Real Estate, and Fever Streak Press. He lives in Boise with his wife and two kids. www.MikeTurnerBoise.com