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IDS-004 Tobe Brockner on Making Unsexy Brands Awesome

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Today at the Speakeasy, marketer Tobe Brockner reveals his secrets for helping small businesses look amazing online and acquire new customers. Brockner is the founder of V-Squared Creative, a Boise-based content marketing firm that creates and implements digital marketing strategies for small and midsize companies. The topics we discuss include:

The DNA of an entrepreneur,
“Cash is oxygen” and other lessons learned,
How to deconstruct infomercials to teach yourself marketing,
The wisdom of mastermind groups,
Teaching kids to be capitalists,
How Passport to Boise connects kids with local companies,
V-Squared Creative gives value to mom-and-pop businesses,
Refreshing “ugly” brands with digital, social, and content marketing,
And much more!

Resources mentioned:

V-Squared Creative

Mastermind Group Blueprint: How to Start, Run, and Profit from Mastermind Groups

Kid Capitalist: What Every Kid Should Know about Owning a Business

Passport to Boise

Books by Steven Pressfield

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Jared Cozby is a top producing Realtor in Boise. Jared focuses his real estate efforts on educating his client’s, family and friends so they can make an informed decision when it comes to their real estate needs. Jared gives back to his industry by serving on various boards and committees for the betterment of the real estate industry. Above all, he is a family man. Jared has a wife and 3 amazing kids. If he’s not with his family you may run into him at a golf course.

Phil Mount is a Boise based REALTOR (R) who is passionate about this amazing community, and sharing his enthusiasm with clients. Phil is Vice President of Boise Regional REALTORS and a Director at Idaho Realtors, and serves on Public Policy committees in both organizations. Phil previously spent 25 years as a technology marketing professional and has lived and worked in Europe in global marketing roles, where he developed a deep appreciation for the diverse needs and wants of his clients. Phil loves discovering fine wines, and driving fast cars (but not necessarily at the same time.)

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